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How to choose between the Reseller and Referral models?

Learn how to choose between the Reseller and Referral models.

Updated over 2 weeks ago

Cookie Information offers two partnership models to fit how you work with your clients: Reseller and Referral. You can choose one or both, depending on how you want to manage relationships, billing, and technical involvement.

The Reseller model might be the best if you manage services or accounts for your clients, such as hosting, analytics, or any other third-party tools, such as HotJar, YouTube videos, and more.

Buy product licenses at a discounted price and resell them to your clients under your own billing. This way, you control pricing, invoicing, and how you work.

The Referral model is ideal if you advise clients on their tech stack but don’t manage their services directly.

You refer clients via a unique referral link, and Cookie Information handles the rest, from onboarding to invoicing. You earn a recurring commission for every paying client you refer.

Here’s a quick breakdown of the two models:

  • Reseller

    • You buy and resell product licenses

    • You invoice your end clients

    • You manage client services

    • You control the setup and billing

    • You get a 20% discount on licenses

  • Referral

    • You refer clients using a personalized referral link

    • We invoice the clients directly

    • Perfect if you consult but don’t manage accounts

    • You earn 20% commission on sales

    • We pay commission quarterly (minimum €100)

You can switch between models at any time. Many partners use both, depending on their client relationships.

If you're unsure which model fits your needs, contact our Partner Team at sales@cookieinformation.com or book a call for guidance.

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